Following on from the first interview about Search Engine Marketing and Search Engine Optimisation (SEM and SEO) with Alan Perkins recorded in Sept 2020, this episode looks at the subject in more detail.
Ken and Alan talk about the future of search (including voice search) and discuss if it's still 'all about words' or can Google and others search for content in audio and video as well.
Alan is the MD of Silverdisc a digital marketing agency founded in 1993. Silverdisc combines strategic planning, technical engineering and marketing knowledge to help businesses unlock the power of technology and reach their goals. They're based in Kettering, Northamptonshire and work with businesses all over the UK and beyond.