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Digital Marketing and Psychology.


Business Psychologist Andrew Lloyd Gordon joins Ken in this episode to talk digital marketing and psychology.

Andrew has a long background in consultancy, teaching, mentoring and tutoring in digital marketing and was a key creator of the employment website, one of the UK's first fully transitional websites.

Ken explores Andrew's background from growing up in the West Midlands, his original interest in psychology, joining the Army through to the experience of creating a jobs website without almost no existing examples to draw from.

Similar to other interviews in the Digital Northampton series this provides helpful and thoughtful advice about jobs and careers for anyone at any stage of their working life but particularly for people starting out. The paths described almost always take unexpected dips and curves and helpfully dispel any myths about structured routes to success and fulfilment.

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