Hannah and Ken discuss the latest things that have 'caught their eye' in the world of Marketing & Communications. In this episode Ken travels back to the 1980s to discuss the classic book 'Ogilvy on Advertising', where David Ogilvy shares his experience, ethos and thoughts. Regarded as the "Father of Advertising", Ogilvy describes his research based approach and how if advertising doesn't sell the product or service, it can't be regarded as "creative". Hannah reflects on the wave of "Marketing Trends for 2022" reports that will soon be filling our inboxes, feeds and timelines. She talks about the anxiety and FOMO that these reports can bring and suggests wise and thoughtful ways to make sense of the helpful bits, and ignore the rest. They finish by talking about the new Digital Northampton 'Meet Ups', hosted at the Waterside Bar at the University of Northampton. These are ongoing events for Digital Marketing & Comms professionals and students, particularly for those early in the their careers or in their first management roles.
Content Marketing Institute - Definition of Content Marketing
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."
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