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"The Four - the Hidden DNA of Amazon, Apple, Facebook and Google" - book review

A fundamental for anyone who's interested/involved in the "digital world". Actually scratch that, this is a must read for all of us. Galloway pulls off a coup in leading us, at pace, through the genesis, evolution and make-up the big Four. A fascinating and somewhat sobering read.

A shortish, readable book that clearly explains where we are, where we're (probably) going and the case for anti-trust measures for the Four. His style won't be to everyone's taste but Scott Galloway rips through the subject with energy, passion and a bit of "adult" language.

Feels as timely and relevant to us now in 2018 as previous digital

commentaries such as "The Long Tail" and "The Search" were in the mid-noughties.


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